SROKA DESIGN
district of columbia
Skip Sroka, CID, ASID, of Sroka Design, in Washington, D.C., believes the dynamic of the designer-client relationship is everything when it comes to a successful design. “You can’t push things on them they don’t want,” he says. “Sometimes they know what they want, and other times they just have a feeling about it but they need your help. It’s how you put your ideas across that determines whether or not your clients understand and accept them.”

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